Your personal brand has a significant impact on your career. So, how can you actively develop your brand and use social media to create meaningful dialogues between you and the people you want to influence?
1. Be real. Branding is not about positioning yourself as something that you are not. The key is to deliver content to your followers in a way which nobody else can: by being yourself. Start by identifying your goals and taking inventory of your skills, credentials, and core values.
2. Define your target audience. Think carefully about the segments you want to reach. What are their needs and concerns? What can you offer them? Don’t use resources on content creation and distribution until you have clearly identified your social media audience.
3. Adapt a demand generation philosophy. Distributing free content is one of the most effective ways to build your reputation as an expert and earn trust. Stop telling everyone how you can help them – actually help them! If you consistently share your expertise and give without asking, you will position yourself as an authority in your industry.
4. Grow your network. Build relationships with other experts within your niche by frequently engaging on their posts. This can open new opportunities and help you grow your social following.
To grow a strong brand, you should post regularly and constantly interact with others. When you have a personal brand that clearly articulates who you are, what you do well, and how you help others, it makes it easier for individuals to see value in connecting and collaborating with you.