In some ways, the pandemic has made connecting with colleagues and professional acquaintances more difficult. However, it has also spurred new networking trends and opportunities. Increased flexibility is a major benefit; today, we can network from anywhere and at any time. With a slew of networking tools and platforms at our fingertips, we can gain more direct insight about a person through their online activity.
While nothing can replace the power of traditional networking, going digital certainly has its perks. So what can you do to build lasting professional relationships in 2021 and beyond?
Figure Out Who’s in Your Network. When it comes to professional development, there’s nothing more important than connecting with people who have diverse backgrounds and experiences. Ideally your network will include a mix of individuals who you consider to be:
- Kindred spirits: Those whose beliefs and attitudes are similar to your own — and who will support and cheer you on through every endeavor.
- Truth-tellers: Those who aren’t afraid to speak up and share their honest opinions.
- Career guides: Those who will provide direction through each career move and challenge, and help you to achieve stretch goals.
- Industry mentors: Those who are well connected with people from all industries and walks of life and can offer you an introduction.
- Life coaches: Those who can give advice on both personal and professional matters.
How do you identify these people? Start by reflecting on your past work experience and noting down who has made a positive impact at every stage of your career.
Actively Engage and Grow Your Network. Once you’ve determined who’s in your network, it’s time to reach out. Whether this occurs online or in person, here are a few dos (and don’ts) to keep top of mind:
- Do be inclusive. Don’t just pursue relationships with C-level executives or superiors. Make an effort to meet people in all positions and of all skill levels.
- Do initiate conversations. Networking is a two-way street — so don’t just wait for others to approach you. More often than not, informal questions (e.g. “Do you mind if I introduce myself?” or “How did you hear about this event?”) can open the door to longer, more meaningful discussions.
- Do share opinions. In order to hold a conversation, it’s likely that you’ll need to offer a perspective on timely topics or industry happenings — so don’t be afraid to take a stance. Keep your opinions focused on professional topics and invite others to give their input.
Regularly Check in with Your Network. Since it can be easy to lose track of people, make it a priority to touch base regularly. Reach out to valued contacts at least once per quarter. Networking is about more than making an introduction — once you’ve established a professional relationship, you need to nurture it.
The World of Work may be evolving, but the importance of networking remains constant. And more than anything, the COVID-19 pandemic has made everyone realize the value of connecting with others. Whether you’re networking online or in person, following these best practices can help you build successful relationships with colleagues, mentors, and industry peers.