In today’s hiring environment, companies need to do everything it takes to attract strong candidates and showcase the organization as a place people want to work. To that effect, it’s crucial that employer branding and visibility are top of mind, especially digitally.
To help achieve a strong employee brand, here are some tips you can follow:
First, you need to understand your competition. This is critical because you need to see what other companies are doing in order to woo top talent (and then do everything better).
So, how do you achieve this? You can conduct competitive analyses by studying their online offerings, hiring consultants to get information on the other companies, and then creating a strong user experience on your company’s website and social media channels.
Second, make your job descriptions more creative and the hiring section of your website a powerful, visual destination that entices prospective candidates. Take the time to analyze and improve upon your current postings. Don’t be afraid to use videos and photos to upgrade your job posts. As a result, you’ll attract candidates who are enthusiastic about your organization, which will show in the interviews you conduct.
Lastly, it’s important that the employer brand you put out there appeals to Millennials and even Gen Z. After all, these two generations will soon make up large portions of workers globally. These groups are typically more interested in transparency in their company culture. They care about being given autonomy on how they can work, recognition and reward for their contribution, and the opportunity to have a social impact on their community.
As a result, it’s paramount that you express this information on your company’s website and in any promotion materials for job seekers to find (and appreciate).
In sum, a strong employer brand is essential to hiring top talent. By understanding your competition, making job descriptions and the hiring section of your website visually appealing, and doing outreach to upcoming generations, your organization will be set up for success for years to come.