In today’s competitive hiring landscape, many companies spend considerable resources developing their corporate website and social media presence to reflect their brand. However, what some organizations don’t realize is that a company’s brand can be observed as early as the interview process. If your interview process reflects and strengthens your company’s brand – instead of detracting from it – you can gain a competitive edge in recruitment.
Here are some ways that companies can strengthen their branding through the interview process:
Use technology to make scheduling and follow-up easier
If the interview scheduling process is too complicated or takes too long, candidates can develop a negative perception of your business. To prevent this, some companies are speeding up the process by using technology like online booking systems to make interview scheduling easier.
An efficient, streamlined interview process that engages candidates and keeps them in the loop on the status of their application can help companies create a more positive applicant experience and a more positive company brand.
Ask more relevant interview questions
See the conversation as a way to share insight on your company’s culture. Ask questions that require critical thinking and that relate to your company’s mission to gain a better sense of whether the candidate is a good fit. For example, ask interviewees to describe a time they overcame a work challenge that is relevant to your company’s ethics. Or, if collaboration is important to your organization, you can ask them about whether they prefer to solve problems on their own or with the help of others.
Revamp your careers page
Nearly every company has a career page or site, but few take the time to create one that spotlights their brand. Don’t miss this opportunity to reflect your organization’s mission and values through the voice and design of the page. This can be done by highlighting top performers within the organization, allowing jobs seekers to learn about the featured employees’ career growth and overall working experience. Ultimately, every element of the careers page/site and its linked job descriptions should mesh with your company’s brand.
Create a positive interview environment
When candidates come into your office for an interview, be sure they’re entering an environment that’s indicative of a positive work culture. Ensure hiring managers or HR professionals start the interview on time and have already reviewed the candidate’s resume and drafted pertinent questions before the interview begins. Leave ample time for the interview, to avoid a rushed experience, and be sure to promptly follow up with the candidate after their interview is completed.
The interview process is a critical opportunity for companies to present a strong, unified brand identity. The ideas above can help ensure you make a positive impression on prospective hires.