While many employees may be comfortable in their current roles, it’s probably safe to say that most top talent want to continually advance in their career. Regardless of whether the goal is to be promoted within a company, or simply stay up-to-date on new skills or technologies – high performers of all generational groups want to improve themselves.

This reality is great news for businesses, which are increasingly focusing their operations on training. However, it’s equally important to make these training opportunities apparent to candidates, as this can encourage them to join your company’s ranks should they be extended a job offer.

Training is an incentive for everyone

Many companies are making training a priority. They’re wise to do so, not only because successful training improves work processes, but also because training is something that employees desire.

It’s easy to understand why. The job market is extraordinarily competitive and businesses are pulling out all the stops to find the most qualified people. Training gives current workers a leg-up on their competition in the marketplace, while also incentivizing job seekers to apply because of the potential to advance their career.

Workers acknowledge the value of training

Workers today aren’t just competing with other individuals – machines are vying with them as well. Artificial intelligence is used in a variety of industries, in part to reduce labor expenses. However, workers with access to further training may not be too worried about losing their jobs to robots, especially those with highly specialized skills. Most employees are eager to take advantage of training to improve their skill sets because they have faith in the upward mobility that training can spur.

Help workers bridge generational gaps by learning from each other

Regardless of age group, leveraging training makes good business sense. Not only can workers benefit from training that will help them personally in their own career trajectory, but cross-generational training programs, such as mentoring and succession planning, can also help the organization ensure the next generation of employees are being prepped to lead the company into the future.

Take a blended approach to training, ensuring specific development programs are aligned with the best delivery approach. This is a chance to provide mentoring programs that share the knowledge of years past with the up-and-coming next generations. Senior staff can also benefit by learning about more efficient processes or technologies from younger workers, who may be more adept with certain platforms.

Ultimately, top performers of all generational groups are driven to succeed. The quickest, most effective way of achieving it is through learning, which training provides. Be sure to mention training programs that are available to employees in job postings, interviews, and reviews. It’s a surefire way to attract and retain star talent.